ARTIFICIAL INTELLIGENCE AS A CATALYST FOR HR TRANSFORMATION: “A STUDY ON THE INFLUENCE OF AI ON HUMAN RESOURCE MANAGEMENT FUNCTIONS”
Keywords:
Artificial Intelligence in HRM, AI-driven HR processes, AI and HR effectiveness, AI impact on HR, HR Transformation, Recruitment and Selection,, People Analytics,, Talent AcquisitionAbstract
This study delivers valued understandings about the integration of Artificial Intelligence into people resource management. The primary goal of the study is to investigate the relationship between effectiveness of human resource Management functions and the
ultimate use of artificial intelligence. Human resource management functions include in this research people analytics, hiring and selection and, acquiring talent. This study used quantitative research design to conduct a research. Questionnaire Design to conduct data from three major cities of Pakistan (Karachi, Lahore, Islamabad) and random sampling used to collect data. Data analysis of 50 participants analyzed through SPSS software that strengthens the reliability of the findings, which suggest that AI tools can significantly optimize HRM processes. Additionally, this study contributes to academic literature by empirically demonstrating the positive impact of AI on HRM functions, encouraging further research into specific AI applications within HR contexts and their implications for organizational effectiveness.