Vol. 2 No. 4 (2024): | October - December |

Articles

• SHAPING NATIONAL EDUCATION POLICY THROUGH DIGITAL LEARNING: THE ROLE OF TECHNOLOGY IN POLICY-MAKING FOR EDUCATIONAL EQUITY

  Usman Khalid, Hasnain Kashif, Fawad Naseer, Muhammad Zia Qammar

  1-19

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• THE EFFECTS OF JOB DEMANDS AND RESOURCES ON EMPLOYEE MENTAL WELL-BEING: A COMPARATIVE STUDY OF TEACHERS AND DOCTORS IN PAKISTAN

  Maqsood Haider, Anwar Khan

  20-30

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• INSTITUTIONAL ISOMORPHISM: A CASE OF MADRASSAHS IN PAKISTAN

  Dr. Syed Amir Shah, Prof. Dr. Mumtaz Ali2, Ms. Farhana Umer

  31-38

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• THE IMPACT OF CUSTOMER EXPECTATIONS, CUSTOMER LOYALTY, CUSTOMER BRAND LOYALTY, AND CUSTOMER SATISFACTION ON PURCHASE INTENTION IN THE FMCG SECTOR OF PAKISTAN

  Aisha Sanam, Saira Ali Khan, Ayman Taj, Asadullah Lakho

  39-53

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• PREDICTIVE ROLE OF LEARNING STYLES AND SELF-REGULATION IN ACADEMIC ACHIEVEMENT: A GENDER-BASED ANALYSIS AMONG UNIVERSITY STUDENTS

  Fauzia Malik, Anjum Afshan, Nida Abbasi

  54-66

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• THE INFLUENCE OF ENGLISH LANGUAGE TEACHING METHODS ON LANGUAGE ACQUISITION IN NON-NATIVE SPEAKERS

  Syed Yousuf Shah

  67-77

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• IMPACT OF COMPULSORY CITIZENSHIP BEHAVIOR ON EMPLOYEE SILENCE MEDIATING ROLE OF PSYCHOLOGICAL DISTRESS AND MODERATING ROLE OF ORGANIZATIONAL IDENTIFICATION

  Muneeba Razzaq, Sana Rasheed, Safa Khan

  78-96

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• THE BELT AND ROAD INITIATIVE ON FACEBOOK: AMERICAN AND INDIAN ELITE PRESS PERSPECTIVES

  Noor Sattar, Dr. Mudassar Hussain Shah, Malik Farrukh Naeem

  97-106

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• TOURISM MISMANAGEMENT AND ITS CONSEQUENCES ON THE FRAGILE ECOLOGY OF GILGIT BALTISTAN, A CASE STUDY OF TOURISM POLICY

  Shabbir Hussain, Jawahir Ali, Arifullah Khan, Islam Khan, Irum shazadi

  107-115

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• AN ECONOMIC ANALYSIS OF FACTORS AFFECTING CUSTOMER SWITCHING BEHAVIOR IN ISLAMIC BANKS: (A CASE STUDY OF PAKISTAN)

  Tabinda Baig, Dr. Mahfooz Khan, Dr. Muhammad Salman Qutbi, Nasar Khan, Neelam Javed

  116-123

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• A COMPARATIVE ANALYSIS OF ONLINE REVIEWS AND FACEBOOK FEEDBACK FOR PAKISTANI PRODUCTS ON ALIBABA AND AMAZON USING THE ELM MODEL

  Laiba Zulfiqar, Dr Mudassar Hussain Shah, Hassan Gull

  124-131

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• THE GREEN LEADERSHIP PARADOX: PASSION, ATTITUDE AND CITIZENSHIP

  Asma Sabir, Rimsha Riaz, Shah Kazim Ali Latif, Arslan Arshad, Soban Ali

  132-143

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• ANALYZING THE CURRENT STATUS OF SPORT AND THE WAY FORWARDED; A STUDY FROM KHYBER PAKHTUNKHWA (KP), PAKISTAN

  Nageena Raziq, Fatima Ashraf, Faizan Ali, Muhammad Habib, Muhammad Iftikhar Khan

  144-148

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• ARTIFICIAL INTELLIGENCE AS A CATALYST FOR HR TRANSFORMATION: “A STUDY ON THE INFLUENCE OF AI ON HUMAN RESOURCE MANAGEMENT FUNCTIONS”

  Nazish Iqbal, Zoya Ishaque, Waseema Batool, Prof. Dr. Shahzad Nasim, Dr. Noor Ahmed Brohi

  149-158

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• RACISM AND SENSE OF BELONGING: A PSYCHOSOCIAL STUDY OF ZOBOI AND SALAAM’S PUNCHING THE AIR

  Aqleema Shanza Saleem, Miss Maham Akram, Dr Qasim Shafiq

  158-165

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• BOARD STRUCTURE AND FIRM PERFORMANCE: ANALYZING THE ROLE OF AUDIT COMMITTEE IN PAKISTAN’S MODARABA SECTOR

  Hina Gul, Mahboob Ullah, Sajida Gul

  166-180

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• IMPACT OF SERVANT LEADERSHIP ON ORGANIZATIONAL PERFORMANCE: A CASE OF TELECOME SECTOR

  Muska

  181-220

• CROSS-CULTURAL NONVERBAL COMMUNICATION DYNAMICS: DECODING THE SUBTLE LANGUAGE OF CULTURE

  Aneeq Ahmed, Amara Faheem, Rubab Batool

  221-235

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• AN ANALYSIS OF CONSTRAINTS BEING FACED BY THE PUBLIC SECTOR EXTENSION FIELD STAFF IN THE PUNJAB, PAKISTAN

  Tahir Munir Butt, Muhammad Kaleem Ullah, Muhammad Luqman, Muhammad Aftab, Ramsha Rashid

  236-243

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• BELT, ROAD, AND BEYOND: TRANSFORMING GEOPOLITICS THROUGH THE PAKISTAN-CHINA ALLIANCE

  Mian Hamza Tahir, Dr. Muhammad Fahim Khan

  244-258

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• THE RESURGENCE OF NATIONALISM IN A GLOBALIZED WORLD: FACTORS, IMPLICATIONS, AND SOLUTIONS

  Raziq Hussain, Muhammad Asad, Zahid Hussain

  259-274

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• CHALLENGES AND STRATEGIES IN INSTITUTIONAL QUALITY ASSURANCE: INSIGHTS FROM ISLAMABAD'S UNIVERSITIES

  Qurrat ul Ain, Dr. Sumera Mehmood

  275-287

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• ALIGNMENT OF THE FLIPPED CLASSROOM MODEL WITH ESL LEARNER’S COGNITIVE LEVELS: A DESCRIPTIVE STUDY

  Shahneela Yosaf, Asia Iqbal, Choudhry Shahid

  288-303

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• PILOTING AN INSTRUMENT TO DETERMINE THE ROLE OF ENDORSER’S CREDIBILITY AND IDENTIFICATION IN ADVERTISEMENTS: ANALYSING THE MODERATING EFFECT OF CELEBRITY VERSUS SOCIAL MEDIA INFLUENCER

  Khalil Ullah Safi, Adil Adnan

  304-321

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• NEXUS OF CUSTOMER VALUE CO CREATION BEHAVIOR WITH CUSTOMER SATISFACTION

  Shahnila Yousaf, Dr.Naveed, Masuooda Khanam

  322-334

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• PSYCHOANALYTICAL STUDY OF CHARACTERS IN PAKISTANI DRAMA SERIAL “UDAARI”

  Abbas Khan, Kashif Khan, Hafiza Rahmeen Jan, Shah Saud

  335-347

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• THE ORIGIN OF FOLKLORES AND HARAPPAN RIVERS

  Dr. Anila Zulfiqar

  348-357

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• EDUCATIONAL LEADERSHIP CRIMES: A CRITICAL ANALYSIS

  Bushra Khalid, Farooq Khizra

  358-362

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• IMPACT OF AFGHANISTAN-CHINA RELATIONS ON ECONOMIC GROWTH: A COMPREHENSIVE ANALYSIS

  Salahudin, Zahir Shah

  363-373

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• CRIME AND SOCIAL INEQUALITY: ANALYZING THE CONNECTION BETWEEN SOCIAL FACTORS AND CRIMINAL ACTIVITY

  Zarmina Taj, Muhammad Nawaz

  374-379

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• THE GLOBAL ECONOMIC CONSEQUENCES OF THE RUSSIAUKRAINE WAR: IMPLICATIONS FOR ENERGY, FOOD SECURITY, POST-COVID RECOVERY, AND REGIONAL ECONOMIC STABILITY

  Ghulam Mustafa Noorani, Ms. Tooba Aslam Khan, Hameed Ullah Khan

  380-390

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• ADAPTIVE ASSESSMENT TECHNIQUES USED BY TEACHERS OF STUDENTS WITH VISUAL IMPAIRMENT AT PRIMARY LEVEL

  Dr. Muhammad Nazir, Dr. Hina Hadayat Ali, Shams Ul Haq

  391-409

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• THE EFFECT OF DARK LEADERSHIP TRAITS ON EMPLOYEE JOB EMBEDDED: A CHAIN MEDIATION ANALYSIS OF LEADER-MEMBER EXCHANGE AND PERCEIVED INSIDER STATUS

  Shazia Shahzadi, Sourath Mahar, Abdul Qayoom Maha, Naqeeb Ullah, Qadar Bakhsh Baloch

  410-427

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• THE PERSPECTIVE OF THE STUDENTS ABOUT THE EFFECTS OF BLENDED LEARNING AT NATIONAL UNIVERSITY OF MODERN LANGUAGES (NUML) HYDERABAD CAMPUS

  Nadeem Tasbiha, Salam Malika, Jameel Areeba

  428-438

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• EXPLORING THE SOCIAL DYNAMICS OF PAKISTANI ADOLESCENTS IN THE METAVERSE: OPPORTUNITIES, CHALLENGES, AND PSYCHOLOGICAL IMPACTS

  Saima Salman, Rubina Hanif

  439-459

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• A STUDY OF THE FACTORS THAT INFLUENCE THE PRICES OF INITIAL PUBLIC OFFERINGS (IPOS). AN INVESTIGATION IN PAKISTAN STOCK EXCHANGE (PSX)

  Syed Shoaib Nazir, Mariam Rao, Mazhar Farid Chishti

  460-469

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• ASSESSING THE IMPACT OF ORGANIZATIONAL FAIRNESS AND EMPLOYEE WELL-BEING ON PRODUCTIVITY

  Nida Ul Haq Yousafzai

  470-479

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• COGNITIVE BIASES AND INVESTMENT DECISIONS: A MEDIATING EFFECT OF RISK PROPENSITY

  Pakiza Ashraf, Kaleem Ullah, Mulazim Abbas

  480-491

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• THE IMPACT OF BREASTFEEDING EDUCATION DURING PREGNANCY ON MOTHERS' BREASTFEEDING ATTITUDES AND BEHAVIORS

  Hifza Sehar, Ayla Khan, Noshaba Razaq, Ayesha Umar Chaudhary, Muhammad Naveed Khan, Ali Hasnain Siddique

  492-499

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• AN EMPIRICAL ANALYSIS OF THE DETERMINANTS OF FOREIGN DIRECT INVESTMENT INFLOW TO G-20 COUNTRIES: A CROSS-PERIOD ANALYSIS

  Ain Bemisal Alavi, Dr Imamuddin Khoso, Dr. Saima Kamran, Dr. Nizamuddin Channa

  500-511

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• GENERATIVE AI: ADVANCEMENTS IN GANS AND DIFFUSION MODELS FOR CREATIVITY AND CONTENT GENERATION

  Dr. Shaista, Dr. Zulfiqar Ali

  512-522

• CHALLENGES OF SUSTAINABLE DEVELOPMENT: ANALYZING THE IMPACT OF GREEN TECHNOLOGY CAPABILITY ON SUSTAINABLE PERFORMANCE

  Awais Ali Ch, Md Mojahidul Islam, Saniya Khalil, Muhammad Naveed Khalil, Shabilanaz Shoumi

  523-532

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• EFFECT OF PERSONAL AND JOB-RELATED OUTCOMES OF PARANOID IDEATION AMONG TEACHERS

  Ayla Khan, Hifza Sehar, Ayesha Umar Chaudhary, Ali Hasnain Siddique, Noshaba Razaq, Muhammad Naveed Khan

  533-540

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• ANALYSIS OF THE EXISTING MAJOR PROBLEMS FACED BY HIGHER EDUCATION IN PAKISTAN

  Dr Nasrullah Khan, Sadia Sharif Ch, Ifra Khursheed

  541-547

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• A CRITICAL REVIEW OF RESEARCH ON SELF-ASSESSMENT AS AN ALTERNATIVE TO TRADITIONAL ASSESSMENT IN A DIGITAL AGE

  Wajahat Hussain, Habibullah Khan, Asim Mahboob Qureshi, Atiqullah

  548-558

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• DIGITIZATION OF LIBRARY RESOURCES IN UNIVERSITY LIBRARIES OF PUNJAB, PAKISTAN: A DEVELOPING COUNTRY PERSPECTIVE

  Mir Bahader, Hussan Bano, Rahim Jan, Imtiaz Ahmad Khalil

  559-571

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• IMPACT OF CLIMATE CHANGE ON AGRICULTURE AND LIVELIHOODS IN SINDH: ADAPTATION STRATEGIES FOR ECONOMIC RESILIENCE

  Urooj Talpur, Azadar Hussain, Muhammad Shahid Iqbal, Ahmed Ali, Saifullah Jamali, Khalid Hussain Memon

  573-579

  • PDF

• THE RELATIONSHIP BETWEEN NEUROPLASTICITY (NP), GRATITUDE (G), AND WELL-BEING (WB) IN YOUNG ADULT

  Kiran Shahzadi, Zaib Un Nisa Khalid, Zainab Khan, Dr. Abdus Salam, Sidra Tanvir, Dr. Mudassar Abdullah

  580-588

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• PAKISTAN- IRAN RELAIONS: CHALLENGES AND THE WAY FORWARD

  Iqra Khan

  589-597

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• INVESTIGATING THE APPLICATIONS OF NATURAL LANGUAGE PROCESSING IN HUMAN-COMPUTER INTERACTION

  Waqas Ali, Saima Siraj, Shamshad Lakho, Aakash Ali

  598-608

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• UNLOCKING ECONOMIC GROWTH AND SUSTAINABLE AGRICULTURE THROUGH OLIVE VALUE ADDITION: CHEMICAL SIGNIFICANCE AND VALUE-ADDED DEVELOPMENT

  Iqra Zafar Khan, Aqsa Arif, Ramsha Rashid, Alisha Noor, Hafiz Muhammad Atif, Ahmad Zia Khan, Asra Zafar Khan, Atiya Yazdan, Aqeela Sahgir

  609-618

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• IMPACT OF BALANCING THE DUAL DEMANDS OF FAMILY AND EMPLOYMENT: UNDERSTANDING THE DYNAMICS OF DEPRESSION AND BURNOUT AMONG WOMEN OF KHYBER PUKHTUNKHWA

  Mussarat Anwar, Ayesha Anwar, Wasaf Inayat, Rabia Siraj

  619-626

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• CONFLICT RESOLUTION IN PAKISTAN

  Azad Hussain,, Dr. Tansif Ur Rehman, Muhammad Arbi Alias Furqan Ali Ghumro

  627-635

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• A SEMIOTIC MINEFIELD: PESHAWAR’S TRANSFORMATION FROM A CENTRE OF DIVERSITY TO A MILITARIZED ZONE (CASE STUDY OF CITY’S BUSIEST SQUARE, I.E. FROM AMN CHOWK THE SQUARE OF PEACE TILL GORA QABRISTAN – THE COLONIAL ERA CEMETERY)

  Noreen Naseer, Dr. Iftikhar Firdous, Faiza Bashir

  636-642

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