INFLUENCE OF STRATEGIC LEADERSHIP ON ORGANIZATIONAL PERFORMANCE; MEDIATING ROLE OF DIGITAL MATURITY AND DIGITAL TRANSFORMATION

Abstract

Strategic leadership refers to the ability of leaders to envision, shape, and execute strategies that drive organizational success through digitalization and create a sustainable competitive advantage. It involves integrating strategic thinking, decision- making, and execution skills to guide an organization towards its long-term goals and navigate complex and dynamic business environments. Strategic Leadership is critical for organizations to thrive in a competitive and rapidly changing business landscape. Effective strategic leaders inspire and guide their teams, make informed decisions, and drive the implementation of strategic initiatives, resulting in sustainable growth, innovation, and organizational success. This research aims to fill a critical gap in our understanding of how leadership decisions, cognitive processes, and digital strategies collectively contribute to an organization's performance outcomes.