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Khalil Ullah Safi, Adil Adnan. PILOTING AN INSTRUMENT TO DETERMINE THE ROLE OF ENDORSER’S CREDIBILITY AND IDENTIFICATION IN ADVERTISEMENTS: ANALYSING THE MODERATING EFFECT OF CELEBRITY VERSUS SOCIAL MEDIA INFLUENCER. PRJ [Internet]. 2024 Nov. 5 [cited 2024 Nov. 21];2(4):304-21. Available from: https://policyresearchjournal.com/index.php/1/article/view/80