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Aisha Sanam, Saira Ali Khan, Ayman Taj, Asadullah Lakho. THE IMPACT OF CUSTOMER EXPECTATIONS, CUSTOMER LOYALTY, CUSTOMER BRAND LOYALTY, AND CUSTOMER SATISFACTION ON PURCHASE INTENTION IN THE FMCG SECTOR OF PAKISTAN. PRJ [Internet]. 2024 Oct. 18 [cited 2024 Oct. 22];2(4):39-53. Available from: https://policyresearchjournal.com/index.php/1/article/view/56