KHALIL ULLAH SAFI; ADIL ADNAN. PILOTING AN INSTRUMENT TO DETERMINE THE ROLE OF ENDORSER’S CREDIBILITY AND IDENTIFICATION IN ADVERTISEMENTS: ANALYSING THE MODERATING EFFECT OF CELEBRITY VERSUS SOCIAL MEDIA INFLUENCER. Policy Research Journal, [S. l.], v. 2, n. 4, p. 304–321, 2024. Disponível em: https://policyresearchjournal.com/index.php/1/article/view/80. Acesso em: 28 jan. 2025.