THE GREEN LEADERSHIP PARADOX: PASSION, ATTITUDE AND CITIZENSHIP

Abstract

Green transformational leadership fosters employees' green passion, motivating them to engage inenvironmentally responsible behaviors. This research explores how green transformational leadership can inspire environmentally responsible behaviors within organizations. By examining the roles of green passion as a mediator and green attitude as a moderator, it offers insights into how leadership and personal values drive pro-environmental organizational citizenship behaviors, contributing to sustainability goals. A key gap in this research is the limited exploration of how individual traits like green passion and green attitude interact with leadership styles to influence pro environmental behaviors. The objective of this research is to investigate the impact of green transformational leadership on organizational citizenship behavior for the environment (OCBE), with a focus on understanding how green passion mediates this relationship and how green attitude moderates the effect, ultimately aiming to enhance sustainable practices within organizations. Data was collected from employees by convenience sampling technique. Online Questionnaire was distributed among the employees through social media. The analysis revealed that green transformational leadership has significant positive impact on organizational citizenship behavior for the environment. The relationship between green transformational leadership and organizational citizenship behavior for the environment may be partially mediated by green passion and moderated by green attitude. The findings suggest that adopting green transformational leadership may be an effective strategy for promoting organizational citizenship behavior for the environment. The findings of the study may have important implications for organizations and leaders who are interested in promoting environmental sustainability and responsible behavioramong employees.