IMPACT OF SOCIAL NETWORKING OPPORTUNITIES ON PERFORMANCE EVALUATION

Abstract

Social Networking Opportunities positively influence Performance Evaluation by enhancing teachers' professional skills, collaboration, and access to valuable resources. These networks foster informal learning and knowledge sharing, leading to improved job performance and evaluation outcomes. The purpose of the study to find out the relationship and effect of Social Networking Opportunities on Performance Evaluation, as well as to find the difference between male and female teachers regarding Social Networking Opportunities and Performance Evaluation at elementary level. The study adopted a descriptive design, aligning with the positivist philosophical paradigm of quantitative research. The population included all elementary school teachers in Azad Jammu and Kashmir. A self-developed questionnaire utilizing a five-point Likert scale served as the research instrument. The data were analyzed using inferential statistics, including Pearson’s r, regression analysis, and an independent sample t-test, with SPSS as the analysis tool. The findings of the study revealed that moderate positive significant relationship between Social Networking Opportunities and Performance Evaluation at elementary level. There was highly significant effect of Social Networking Opportunities on Performance Evaluation at elementary level. Also, the findings shows that there was highly significant difference between male and female teachers regarding Social Networking Opportunities and Performance Evaluation at elementary level.