IMPACT OF PERCEIVED USEFULNESS, EASE OF USE, VALUE, RISK AND TRUST ON ONLINE PURCHASE INTENTION OF MEDICINES: ROLE OF CONSUMER ENGAGEMENT

Abstract

The study which we have conducted in this research is focused on, the impact of perceived usefulness, perceived ease of use, perceived value, perceived risk and trustworthiness towards online purchase intention of medicines (Epharmacy) in that sector we learnt how to survive and performs their role in the industry, where we have many barriers to stable and sustain in the same domain where our rivals are working these result demonstrate the connection between Independent and dependent variables which are inversely proportional to each other, online purchase intension is a powerful tool to analysis and evaluates it, we have taken 200-300 participants responses in our project and discussed practical as well as theatrically based about the studies, we got some recommendations through these findings we identify the improving relationships in between the topic and constructive, moreover, simultaneously the adoption of the technology has the bench mark in the market place.